meet the
)
:
TEAM
we're pretty cool
alphabetical order :)
bobby
technician
"God dammit"
Bobby has always felt an affinity for two wheels ever since he got on a BMX bike at 6 years old. “Something about motion on two wheels really stuck with me. I thought to myself ‘I want to keep doing this forever.’”
Bobby learned to ride in the dirt, became a sport bike guy, and then moved back to the dirt. He’s super proud to say he went “back to motorcycling like when he was a kid but better.”
Bobby shared an incredible unique motorcycle experience. Bobby rode to the desert with a group of dirt bikers and when they hit the edge of Black Rock Desert Playa he described “our headlights shined into the openness of dusk. The light extended into the flatness of the playa without anything to illuminate. In that vastness you feel like a speck of light, with dust trailing behind as you. The only level indicator was the twilight light and the mountains in the far distance that seem to never move closer no matter how fast you were going.”
bikes
started riding 1980
for off roading
Husqvarna FE350
Honda XR100
fav. food
fav. color
Mexican food
yellow
Daniel is a man of few words. He is to the point, in a good way.
He started riding in the early 80s out of necessity. “I needed to get from point A to point B and only Mopeds made that possible in small town Germany.”
Currently, he rides a BMW R1200GS for commuting and a DRZ400 for fun. Most memorable time on a bike was “Baja 1000, those who know it will understand what I’m talking about"
daniel
technician
for fun & commuting
started riding early 80s
bikes
BMW R1200GS
Suzuki DRZ 400
fav. food
Indian food
efrain
assistant sales manager
"fuera"
home | motorcycles | scooters
Motorcycles are in Efrain's bloodline, his father rode, his grandfather rode, & on his 7th birthday he rode. A Yamaha YZ60 to be exact. “My dad would find bikes that needed work and, as a capable mechanic, would rebuild them.” He learned a lot from him.
Later, Efrain traveled the US, Canada, & Mexico on his Kawasaki Ninja 1000 for 2 years. Riding route 66 into Colorado & then the PCH into Canada & returning via the Volcanic Legacy Scenic Byway were two of his most memorable moments on a bike.
On the road he would work on his own bike but one day he couldn’t get the throttle position sensor (TPS) to properly operate. Efrain happened to bring it here, to SF Moto. Most other shops would suggest he replace the entire throttle body but Bobby, one of our great technicians, said “let me see what I can do.” When the TPS was fixed Efrain knew “this place was legit.” SF Moto asked if he’d like a job and what was meant to be a short time employment has become just over a year now. Efrain finished by saying “With my level of passion for motorcycles, working at SF Moto has been one of the most satisfying jobs I've ever had.”
bikes
for everything "I'm about that life"
started riding 1987
Honda XR650L
Triumph Bonneville
Kawasaki Ninja ZX-6R
Kawasaki Ninja 1000
fav. food
fav. color
dry rub bbq
Kawasaki green
eric
owner
Eric takes care of people, it’s who he is. Whether it’s his lovely family, his SF Moto team, or the community of people who walk into the shop, he’s helping out.
Eric was introduced to two wheels when he was in a punk rock band back in the day. One of the bandmates had a Vespa and let him ride it. That ride changed everything. “The feeling of freedom to just explore and head off in any direction” was the feeling that stuck with Eric. At 15 he bought his own Yamaha QT50.
Exploring was what drew him to riding and exploring is what he did. He rode solo through Europe on a Vespa scooter. “I remember being on the Autobahn in Germany. I was going 70 miles per hour and feeling good about it. I checked my mirrors often and everything was clear. A moment later this Mercedes blew past at 200 miles per hour. Within 5 seconds the car was gone past the horizon. That was a wake up call. If I moved just a bit over it would have been a disaster.” A more chill memory he recalled was in Italy. “Riding down the coastal roads in the Italian Riviera was incredible. I would visit small towns by the ocean side and inland along the route.”
started riding 1983
for recreational off-road riding
bikes
KTM 350EXC dual sport
Yamaha XT225
Honda CR250
various vintage vespas
fav. food
fav. color
fun fact
Trader Joe's cafe' latte popsicles
blue
father of two kids
eric
service writer
"Respect this machine and remember you're a projectile"
Eric spoke to me about his role here at SF Moto. “As a Service Writer, it’s much more than fixing problems. It’s about connecting and building trust with riders who are looking for answers.”
Eric rides a Honda 599 Hornet and one of his fondest memories was “finding 12000 rpms on the back roads of the peninsula. This bike really comes alive in the higher rev range. You can feel it as you pick up speed, that bike, it speaks to you.”
His first bike was a Yamaha VStar, purchased from Mike at Moto Java. When he returned, a month later from Mexico, he panicked, realized “buying a bike was a horrible decision.” He asked if he could just get his money back. Mike gave him the kick in the butt he needed, replying with great advice: “here are the keys, try to just use the rear brake, and don't die”.
started riding 2015
for 40% touring, 20% experience & maintenance, 20% transportation, 20% hooliganism & stunt'n
bikes
Honda Hornet 599
Honda CM400
fav. food
fav. color
fun fact
fried chicken
green
former chef & full time philosopher
Josh has completely changed his life by moving over to the motorcycle industry.
He is from the small town of Willits in Northern California and for most of his life he worked in construction. He explained, “I wanted a different work lifestyle and to see a different world.” So he went to the WyoTech Institute where he trained in the major motorcycle brands Honda, Kawasaki, Suzuki, and Yamaha.
Mount Hamilton ride is one of his fondest motorcycle memories. “It was a group ride with a bunch of army recruiter customers and employees at the shop. We rode, hiked, and ate.” It was a great way to connect with co-workers and the community.
josh
apparel manager
"Have you thought about a Bluetooth?"
for commuting
started riding 2010
bikes
Suzuki SV650
Suzuki GS500
Yamaha CB2
fav. food
fav. color
fun fact
lasagna
green
grew up camping and fishing
kaya
captain of scraps disposal/shop dog
"Are you done with that?"
Kaya is an essential part of the team here at SF Moto. She is very skilled at greeting customers and entertaining them. Kaya is a rescue dog and she survived a traumatic injury which took her over 4 months to recover from. She’s hardcore.
Kaya started riding because she was tired of staying home. She wanted to “get a job and become a productive member of society.” Now, Kaya rides on a motorcycle to work everyday. Her favorite motorcycles are 2 strokes. She loves the sound and smell of that type of engine. One of her most memorable moments was riding through the city on a Honda CR250 2 stroke supermoto.
started riding 2016
for commuting & picking up chicks
bikes
Yamaha Zuma 50
fav. food
fav. color
sweet potato
grey
Ken is a fan of two wheels but for now he sticks to bicycles. Growing up his stepfather was an avid dirt bike rider because he grew up in the country.
“Having fun with my stepdad riding in the dirt was great. I did fall off a bunch of times and had a big crash after jumping a dirt mound but I tried.”
Currently, Ken focuses all of his free time writing fiction novels and short stories. He’s working hard to publish his first book. Which is super exciting!
ken
internet sales
"your face"
bikes
for having fun
started riding 1996
Kawasaki Ninja 400
fav. food
fav. color
fun fact
pepperoni pizza
blue
former semi pro gamer
Originally Liz rode a scooter, but she decided to get a motorcycle when she felt she needed something with better handling. That’s when she got a motorcycle and hit the road.
Liz traveled for three weeks on a solo motorcycle trip throughout California and to Las Vegas on a Triumph Scrambler. She says that she felt a bit like a crazy person, but that it was rewarding to face the many fears encountered on the road by herself.
Liz spoke about how fear comes into play while riding. She says, “Fear without trust leaves you with anxiety, but fear with trust allows you to play. So, yes, it's good to stay afraid of the road and traffic, but trust your bike and your abilities to lean it over."
liz
finance assistant
"Fear without trust leaves you with anxiety, but fear with trust allows you to play. So, yes, it's good to stay afraid of the road and traffic, but trust your bike and your abilities to lean it over"
bikes
for commute & travel
started riding 2013
Kawasaki Z900 RS
Ethiopian
orange
fav. food
fav. color
Liz is completely invested in her motorcycle lifestyle. “Took my Motorcycle Safety Course with my family and that was that.”
She is really happy to be transitioning into the motorcycle industry from a design background. “I’m totally stoked working with the people at SF Moto and I am completely invested in building my gear review business on YouTube. It’s called Gear Up Get Out.”
The best memory for her happened on a 780 mile solo trip in Northern Spain and Southern France. “Oh man, I’ll never forget the first time hit the feeler peg in a turn. It was pure bliss. I found the BEST motorcycle road in the South of France, D115. Technical turns along cliff side, river, and mountains. Smooth pavement, no cars, and a clear mind. I was hitting turns hard, fast, and with a rhythm that just...was just perfect. Its unlike anything you’ve known or could know unless you decide to ride.”
liz
marketing
"Yeah why not, let's do it!"
for joy
started riding 2014
Honda Hornet 599
the kind I don't have to cook
white
creator of Gear Up Get Out YouTube channel
fav. food
fav. color
fun fact
bikes
Marie is from Sweden and originally came to America as an au pair. She's our parts person in the motorcycle business. For a few years she was involved with the racing organization AFM and was a motorcycle racing team crew chief for her longtime friend Cliff Farrar, aka Chocolate Thunder.
The bike under her management was a 2-stoke, Yamaha TZ-R 250 and she would personally rejet the carbs between practice sessions. In 2004, her team won the championship in their class. She decided to get her own bike in 1998, a Moto Guzzi V50 III. Soon after, she hit the track with this bike at Laguna Seca. In 1999 she got a Yamaha R6, first of 3.
Why an R6? “It didn’t need a valve adjustment until 26,000 miles. With Kawi, Honda, Suzuki, it was half that.” Although, she chose the Yamaha for practical reasons she fell in love with the R6. She took that bike to almost every track in California. In 2008 and in 2016 she bought a new R6 each year. Basically, buying an R6 every 8 years or so.
marie
shipping & receiving manager
bikes
for everything
started riding 1997
V50 III Moto Guzzi
1999, 2008, 2016 Yamaha R6
fav. food
fav. color
fun fact
California food
black
from Sweden
"In the dirt, if you're not crashing you're not riding hard enough."
nancy
sales manager
Nancy is a wonderful person. I overheard her say “I love helping people above everything else.” We are lucky to have her on the team.
Nancy was originally introduced to motorcycles through her father. “He always had at least four motorcycles in the garage, they didn’t all run but they were there.” He used to get her in trouble at grammar school. “He would blast through the school yard when he’d pick me up and drop me off.”
In 1999 her father passed away. “I felt a huge responsibility to take his place.” Soon after she went to school for auto-mechanics. Her father has had a huge impact on her life.
In 2007 she bought a dirt bike & since became a very skilled off-road motorcyclist. “Every weekend I would go to Cow Mountain with friends. Andrew, a supermoto racer & Jon a professional rally car driver pushed me to gain skills. They were way more skilled than myself. We all knew I had no business riding those black diamond trails. It was grueling! I was crashing all over the place, kick starting my bike, pushing through exhaustion, & cursing my friends. It was so much fun! Her friends pushed her to become a better rider & she liked the challenge.
for off-roading
bikes
started riding 2006
Kawasaki KLX250SF
Kawasaki KX100
Honda CRF150F
fav. food
fav. color
used for
Japanese
orange
off-road riding
bikes
Pat has been riding motorcycles for over 50 years. His first bike was a 1966 Honda CB160.
He has owned may bikes over the years including Hondas and Harley Davidsons. He currently commutes to work on a 2006 Suzuki VStrom.
pat
technician
"do it right the first time"
for pleasure & commute
started riding 1965
Suzuki V-Strom
Rigid Frame Harley Davidson
ray
service manager
"there's no such thing as a cheap motorcycle"
fav. food
fav. color
everything
blue
bikes
for exploring, wrenching, and fulfillment
started riding 2010
Suzuki DR650
Harley FXR
fav. food
fav. color
fun fact
pizza
red
ride a skateboard
Ray does everything. As a service manager he takes care of customers and everyone in the service department. “I get to ride, help people, and basically do a bunch of awesome stuff everyday.”
For him riding means exploration and a clear head. “Wrenching is my therapy, its rewarding to see something tangible get fixed from start to finish. It makes me happy to see customers dreams come true when they pick up their bike.’”
Ray started his interested in motors by refurbishing a vintage 1969 Chevelle. Going to American Muscle car / motorcycle shows introduced him to bike culture and he got a Harley.
One day, while riding in the Marin Headlands on his newly built chopper, Ray’s clutch cable snapped. He bump started the bike and rode back 12 miles with NO clutch. Red lights became more suggestion and pacing the bike became a priority. Getting back without any mistakes, there’s something to be said for that.
teresa
business manager
bikes
for pure fun
started riding 1991
Honda CRF250X
Honda CRF150F
Kawasaki KLX110
Honda PCX150
fav. food
fav. color
sushi
green
Teresa has always had an infinity for motorcycles even when she was little. “There was this old guy at the end of my street who had a Honda Gold Wing. I would talk to him while he was polishing his bike & wanted so badly to ride with him but my parents said “no.”’ Eventually, they said "yes" due to Teresa’s persistence. “It must have been the most mild mannered ride ever.”
Her move to the motorcycle industry is a story in itself. Randomly, she decided to walk into the shop to look around. “3 people greeted me every couple of steps. Then one asked “do you want a job?” They didn’t know me from jack.” Shortly after there was a spot interview and she was officially offered the job within minutes. She’s been in the industry for 20 years.
One particular dirt bike trip really resonates with Teresa. “The sun filtered through redwoods. It was dusty and hot. The guys and I were messing around hitting each other’s kill switches and criss crossing through rivers. I was in a flow. It was hard challenging riding but when we came up to the outlook to catch our breath I could see a waterfall and at the base a swimming hole. It was good times. Not thinking too much and just riding.”
terrence
technician
"when in doubt, throttle out"
bikes
Terrence started riding young. He told me, “one of my first memories was my dad doing a wheelie down the street.” Motorcycling was a father-son thing and its since become a big part of Terrence’s everyday life.
Grinding Stone Motocross track in Arizona is a dirt park built on a dry riverbed. Valleys and hills replace the old river wash for bikers to play. Terrence took his 2005 Honda CRF250R to the dirt and had an incredible time. This was one of the Honda CRF250R last rides because soon after it blew a cylinder. Not a bad way to go.
for fun and commuting
started riding 2004
Honda Africa Twin
Honda CRF250X
Kawasaki Versys 650
Honda Africa Twin
Honda CRF250X
Kawasaki Versys 650
fav. food
fav. color
Burmese chicken noodle soup
forest green
bikes
started riding 1982
Vespa P200
Yamaha DT200R
Yamaha WR450
Honda CRF100L
Kawasaki Z125
fav. food
fav. color
fun fact
everything
green
ashamed of an old tattoo
hard parts manager
Tony is a facilitator. He facilitates the sale & repair of motorcycles, parts, accessories, & apparel. Tony had been happily married for 19 years with 2 kids, Ruby and Ryder and “yes, they both ride.” For Tony, “nothings better then getting on my Z125 and riding around with my daughter.”
A bright red GPZ 550 Kawasaki was the first bike to catch Tony's attention at 7 years old. Soon after, he borrowed his neighbors Honda CR80 two stoke. “I’d never ridden a bike before but I just figured it out.”
He took a Sheet-iron 300 Dual-sport for a trip. "I’ll never forget that ride.” In the middle of May, Tony rode 2 full days with “the boss” and 500 other motorcyclist. May was scorching so his gear consisted of a light jersey and chest protector.
On the ride they hit rain, hail, and finally it started snowing. They stopped in Potter Valley, "one of those small towns with a liquor store & gas station." Eric put on a garbage bag & they kept going. As dirt got kicked up on the trails, Tony couldn’t tell if what was hitting him was rocks, rain, hail, or just pieces of Eric’s garbage bag. They survived and got to enjoy a beer and some Mexican food in Fort Bragg.
tony
general manager
"I guess you know more than I do"
for getting around and relaxing
tucker
bikes
started riding 1996
Honda CR250R
Yamaha WR250R
Kawasaki EX300
Honda CRF100F
Honda CB120S
Yamaha Zuma 50
fav. color
orange
Tucker has always been around motorcycles since his father is a motorcyclist. As a child, a couple of his friends got dirt bikes and when Tucker asked his dad for one, his father responded “Sounds like you should get a job.” Seeing his friends ride gave him a lot of motivation. For 2 years Tucker walked his neighbors dogs to get the money he needed. Finally, he bought himself a 1970 Honda CT70 which he rode for many years growing up in the Santa Cruz mountains.
Years later Tucker has way too many bikes and countless miles in the dirt, on the road, and even on the racetrack.
“The first time I ever went to Laguna Seca was very memorable for me. It was pouring rain and there is no refunds, so I just went out and rode. I was only one of two people who rode the track for the full day. Riding a racetrack in the rain was super difficult but really fun.”
for fun
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